A new American television tradition
America Goes Live
The day everybody is a little Irish. Finally celebrated on America’s biggest stage.
A city becomes the arena.
Chicago is more than a backdrop. It is America’s great gathering ground—and the only city that physically transforms when the holiday arrives.
The instant the water turns , America knows the holiday has arrived.
A visual transformation no other American city can replicate.
Bridges, towers and tiered riverbanks stack the crowd directly above the action.
Not brand synergy. Brand destiny.
Walt Disney’s Irish roots are already part of the company’s story—an American journey of immigration, imagination and belonging.
The symbol in plain sight
He carried with him.
Walt wore the Claddagh ring he and Lillian brought home from Ireland—a symbol of love, loyalty and friendship preserved in the Partners Statue.
The immigrant journey
His story mirrors
In 1834, Walt’s great-grandfather Arundel Elias Disney left County Kilkenny for North America. Generations later, his great-grandson built stories and places shared by families around the world.
America Goes Green gives Disney the opportunity to celebrate a story that has quietly been part of its own all along.
Where the cliffs meet the sky, an ocean becomes
Cinematic destination performances connect America to the place where the story began—windswept, raw and unmistakably authentic.
Music across generations.
A talent architecture designed for scale: major names create the audience draw, then heritage, civic and family voices give the broadcast its soul.
Monumental Irish
The emotional spine
Sacred landmarks, cultural authenticity and generational reverence turn a telecast into an heirloom event.
U2
Global-scale Irish icon • Monumental opening
Niall Horan
Intimate homecoming • Cross-generational
Hozier
Modern Irish voice • Cinematic power
Van Morrison
Belfast royalty • Living heritage
One moment. A campaign built around it.
The live special is the centerpiece of a larger promotional lifecycle designed to build anticipation, concentrate attention and extend relevance beyond the broadcast.
Before the day
Build
Talent reveals, destination performances and partner stories create anticipation across broadcast and social.
The live moment
Gather
Chicago anchors the spectacle while celebrations, artists and families connect coast to coast and across Ireland.
Beyond broadcast
Extend
Streaming, performances, backstage access and social clips keep the celebration moving through the weekend.
Story participation, not logo placement
Partners become part of the story
Travel, food, music, heritage and community integrations feel native to the celebration—from river-dyeing ride-alongs to destination journeys and the Potato Showdown.