The emerald Chicago River at night with a glowing broadcast stage along the riverfront
ContentsSponsorship

Partnership opportunity

Sponsor the Celebration

Put your brand at the center of a new annual American television tradition — live from the emerald Chicago River.

Why partner

A moment built for brands.

America Goes Green Live is not a sponsorship add-on. It is a staged cultural moment where brand presence feels native, generous and impossible to skip.

Unmatched scale

500,000+ spectators on the Chicago riverfront, plus a primetime broadcast and streaming replay that turns one night into weeks of reach.

Cultural permission

A beloved American moment — St. Patrick's Day — elevated into a modern celebration of heritage, belonging and shared joy.

Premium integration

Brand presence is woven into the stage, broadcast, talent moments and city-wide experiences rather than bolted on as ad breaks.

Audience

Scale you cannot buy anywhere else.

One event, three simultaneous audiences: the riverfront colosseum, the primetime broadcast home, and the streaming replay archive.

500K+

On-site audience

Primetime

Live broadcast

30 days

Replay window

All ages

Family co-viewing

Tiers

Partnership packages.

Each tier is built around a distinct strategic role. Specific terms, availability and category exclusivity are confirmed during a partnership conversation.

Flagship

Emerald Presenting Partner

Title-tier presence across the broadcast, main stage, talent introductions and key city activations. Limited to one brand.

  • Opening and closing billboards
  • Main stage naming presence
  • Talent read integration
  • Hosted executive hospitality

Premium

Gold Broadcast Partner

Deep broadcast and digital integration with category exclusivity and a guaranteed share of voice during the live show.

  • Category exclusivity
  • Branded content segment
  • Streaming pre-roll package
  • Social cut-down library

Activation

Green Experience Partner

A riverfront activation or sampling footprint inside the spectator colosseum, plus digital presence and on-air mentions.

  • Reserved fan-zone footprint
  • Sampling and demo space
  • On-air activation callouts
  • Geo-targeted digital package

Amplification

Media & Digital Partner

A broadcast and social amplification package for brands that want national reach without an on-site build.

  • Broadcast logo and signage
  • Social partnership posts
  • Custom content deliverables
  • Reporting and audience insights

Integration

Where your brand shows up.

Every partnership is tailored, but these are the core canvases available to brand collaborators.

Broadcast

Logo lock-ups, billboards, branded segments and talent reads during the live show.

Experiential

Riverfront activations, sampling villages, VIP hospitality and fan-zone takeovers.

Talent

Integration into host and performer moments, backstage content and red-carpet interviews.

Digital

Streaming overlays, social cut-downs, short-form content and retargeting partnerships.

Next step

Let's shape your partnership.

Send us a few details about your brand and objectives. We will come back with a tailored partnership proposal and availability.

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